Bells Beach is a coastal locality of Victoria, Australia in Surf Coast Shire and a renowned surf beach, located 100 km south-west of Melbourne, on the Great Ocean Road near the towns of Torquay and Jan Juc.
It is named after John Cavert Bell of the family that first took up a pastoral run there in the 1840s. The beach and coastal reserve are listed on the Victorian Heritage Register.
In 1988 a group of local surfers who were concerned about the human impact that tourism was having on the Bells Beach Surfing Reserve started a group called Surfers Appreciating the Natural Environment. Since 1988 they have met monthly to revegetate the reserve in an effort to bring it back to its original state. They have planted over 100,000 plants there to date. Sources